Narganics is a botanical skincare brand founded in Lagos, Nigeria, dedicated to transforming the power of traditional African cleansing rituals into modern skincare formulations.
Rooted in the belief that skincare should be both effective and sensorial, Narganics creates treatment-focused products that nurture the skin while elevating everyday bathing into a ritual of renewal and wellbeing.
At the heart of the brand is a deep respect for African botanical ingredients and time-honoured cleansing traditions, particularly the heritage of African black soap—one of the continent’s most celebrated skincare ingredients.
Through thoughtful formulation and botanical infusions, Narganics reimagines these traditions into sophisticated skincare designed for modern skin concerns.
Our Philosophy
At Narganics, skincare is more than a routine—it is a ritual that restores balance between skin, body, and mind.
Our philosophy is built around three principles:
- Nature: We harness the power of botanical ingredients and natural actives known for their ability to nourish, clarify, and restore the skin.
- Ritual: Inspired by traditional African bathing practices, our products encourage moments of mindful self-care that transform daily cleansing into a luxurious sensory experience.
- Results: Each formula is carefully designed to address real skin concerns such as acne, hyper-pigmentation, uneven skin tone, and dryness while maintaining the integrity of naturally derived ingredients
Our Signature: Elevated African Black Soap Formulations
Narganics is best known for its elevated African black soap formulations, which form the foundation of the brand’s skincare philosophy.
For generations, African black soap has been used for its natural ability to cleanse, clarify, and improve the appearance of skin. Narganics builds upon this heritage by creating targeted black soap formulas infused with botanical extracts, nourishing oils, and active ingredients designed to address specific skin needs.
The result is a collection of treatment cleansers that combine traditional wisdom with modern skincare science.
A Modern Expression of African Beauty
Narganics represents a modern interpretation of African skincare heritage—where botanical ingredients, sensory rituals, and thoughtful formulation come together to create products that support radiant, healthy skin.
From cleansing rituals powered by African black soap to botanical treatments that nourish and restore, Narganics invites you to rediscover skincare as a moment of balance, indulgence, and natural beauty.
Meet the Founder
Susan Tobor Akinyooye
Founder/Creative Director
I founded Narganics with a simple but powerful idea: skincare should be effective, sensory, and beautifully presented.
Growing up in Nigeria, I was surrounded by the richness of African bathing rituals—simple but powerful skincare traditions built around natural cleansers, nourishing oils, and botanical ingredients used to maintain healthy skin. Among these traditions, African black soap stood out as one of the most trusted and versatile ingredients, known for its ability to cleanse, clarify, and improve the appearance of the skin.
However, as I explored the modern skincare market, she noticed something that felt like a missed opportunity. While African black soap was widely loved for its skincare benefits, it was often presented in a very traditional and basic form—typically raw, unrefined blocks that, although effective, were not always aesthetically appealing or designed for modern retail environments.
The product worked beautifully for the skin, but its presentation rarely reflected its true value. It was rarely packaged in a way that felt gift-worthy, luxurious, or ready for international retail shelves.
I believed this could be reimagined.
I began experimenting with ways to elevate both the formulation and the visual experience of black soap. My vision was to create something that honoured the heritage of African black soap while presenting it in a way that felt modern, elegant, and desirable.
This idea became one of the defining features of Narganics.
Rather than presenting black soap in its traditional raw form, I developed a collection of signature black soap formulas that are carefully blended with botanical ingredients and thoughtfully packaged to transform the everyday cleansing ritual into a sensory experience.
One of the brand’s most recognizable design elements is the use of real botanicals placed on top of each black soap formula, visible through the lid of the jar. This small but intentional detail allows customers to immediately see the natural ingredients inside while also creating a product that feels beautiful, luxurious, and display-worthy.
The result is a black soap that is not only effective, but also visually elevated, gift-ready, and designed for modern beauty shelves around the world.
Through Narganics, I continues to explore the possibilities of botanical skincare and lifestyle inspired by African heritage—combining traditional ingredients, thoughtful formulation, and elegant presentation to create products that support a healthy lifestyle while celebrating the beauty of African traditions.
At its heart, Narganics reflects my belief that skincare and life should be rooted in heritage, guided by nature, and experienced as a daily ritual of care and beauty.